Statistics About The Most Popular Valentines Day Gifts • Gitnux (2024)


In this post, we explore the fascinating statistics surrounding Valentine’s Day gifts and celebrations in the United States. From spending trends to popular gift choices, these statistics provide insight into how Americans mark this romantic occasion.

Statistic 1

"In 2020, U.S. consumers were expected to spend an average $196.31 on Valentine's Day, up 21% from 2019."

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Statistic 2

"Approximately 58 million pounds of chocolate are bought during Valentine’s week."

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Statistic 3

"52% of Valentine's Day gift-givers buy candy, making it the most gifted item."

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Statistic 4

"36% of people gift flowers on Valentine's Day."

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Statistic 5

"Jewelry is the second most popular gift, with 21% of people opting for it."

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Statistic 6

"About a third of people plan a special dinner for the holiday."

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Statistic 7

"21% of people send a gift of experience, such as a concert ticket or a cooking class."

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Statistic 8

"9 million people buy their pets a gift on Valentine's Day."

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Statistic 9

"Approximately 6 million couples are likely to get engaged on Valentine's Day."

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Statistic 11

"45% of U.S. adults do not plan to celebrate Valentine's Day, although 32% of these non-celebrators plan to treat themselves to something special."

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Statistic 12

"Around 2 billion dollars are spent on clothing for Valentine's Day gifts."

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Statistic 13

"141 million Valentine’s Day cards are exchanged annually, making Valentine’s Day the second-most popular greeting-card-giving occasion."

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Statistic 14

"On average, men shell out $130 each on candy, cards, jewelry, flowers and dates."

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Statistic 15

"Over 50 percent of all Valentine's Day cards are purchased in the six days prior to the observance."

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In conclusion, Valentine’s Day continues to be a significant consumer holiday in the U.S., with an increasing trend in spending year over year. The most popular gifts include candy, flowers, jewelry, experiences, and special dinners, reflecting a mix of traditional gestures and more experiential offerings. Interestingly, a notable number of people celebrate the holiday by also including their pets in the festivities, while others choose to make personal indulgences. The exchange of cards remains a prominent aspect of Valentine’s Day, with a substantial quantity sold in the days leading up to the occasion. Overall, these statistics highlight the diverse ways in which individuals choose to express their love and appreciation on this romantic holiday.

Statistics About The Most Popular Valentines Day Gifts • Gitnux (2024)
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